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NY&Co - Mobile

"As mobile site traffic increased to over 40%, conversion was not keeping up" - Milton Pappas, SVP, Chief Digital Officer, NY&CO

While mobile site traffic was steadily increasing, it was only fitting to make improvements to the site's mobile experience.  As the senior art director, I helped revamp the New York & Company mobile experience by focusing on UI optimizations to the buy flow, and creating a proprietary single-page checkout with adapted error messaging and native features to reduce friction and increase conversion.

www.nyandcompany.com

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