Tumi: Site Redesign
Founded in 1975, TUMI is best known for it's innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags, which catapulted the company to its current leadership position. As the Art Director, I helped create a fresh brand destination that combined content, commerce and social media. Tumi's digital experience is continuous and seamless from a brand perspective, and addresses specific needs and actions according to their on-the-go customer.
Role: Senior Art Direction at Fluid • Credits: Henry Martes