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Tumi: Site Redesign

 


Tumi: Site Redesign

Founded in 1975, TUMI is best known for it's innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags, which catapulted the company to its current leadership position.  As the Art Director, I helped create a fresh brand destination that combined content, commerce and social media.  Tumi's digital experience is continuous and seamless from a brand perspective, and addresses specific needs and actions according to their on-the-go customer.

 
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Role:  Senior Art Direction at Fluid    •    Credits:  Henry Martes